About Me

Androgyny is a fashion and lifestyle blog created in 2010 by journalist Adriana Seminario in Lima, Perú. The project led her to work as a digital content creator for brands such as Adidas Originals, H&M, Coach, Armani Exchange and Latin America’s biggest retailers, Saga Falabella and Real Plaza. She was also the only international journalist for Fashion Week reports chosen by Cosmopolitan Latin America.

After publishing her first book, “Modelos Peruanas (que se ven peruanas)” in 2017, which was presented by the former Peruvian Minister of Culture Salvador del Solar in the Feria del Libro, Adriana moved to Paris to complete a Master on Luxury Brand Management at Istituto Marangoni.

Now established in Paris, she has worked for brands such as Christian Dior Couture and Hermès in their Parisian headquarters. As for Androgyny, the site has evolved into a showcase of insightful analysis on the digital world and the fashion industry. Her work is mainly focused in the future of fashion retail.

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